What is Direct to Consumer?

We sell our products direct to you, the customer. Most companies use the traditional retail model of selling their product, which means a markup of around 50% is added to that item at the retail level. As an example, Store A buys a product from a brand for $500, then sells it to their customer for $1000. Because stores want that brand to fit a retail price point, it puts limits on product development and the quality of materials that can be used.

Since we bypass this retail model, we’re freed up to use the highest grade materials available, which means we can partner with the best glass producers in the world and work with the best materials to produce our product. Ultimately, this means we can produce an optic that rivals the best, but at about half the cost of our competitors.

Why can’t I find your optics in stores?

Because of our our direct to consumer model, we only sell through our website or at consumer shows and events. This is the key to allowing us to produce a high quality product, but at about half the cost of our competitors.

How can I check out your optics before I purchase?

We understand that you’d like to try before you buy; that’s why we’ve put together our unique Demo Program to allow you to test out any of our optics for 2 full weeks at no obligation to purchase. Simply place your order and you’ll be sent a lightly used, like-new, binocular. You’ll have 2 weeks to put it through its paces and then decide whether you’d like to purchase a custom model, a stock model, keep the demo or return it for a full credit to your card. We include a return shipping label for return.

Alternatively, we have several demo centers to give you a first hand look at our optics. Though we sell strictly through our website, these demo centers give you the ability to handle and try out a Maven.

Wyoming: Wind River Outdoor Company
Colorado: No Limits Archery
Utah: The Front Archery
Outdoor Sports

What is your warranty?

All Maven optics come with an unconditional lifetime warranty. If your optic becomes damaged or is at all defective (not including deliberate or cosmetic damage that does not hinder product performance), contact us immediately for repair or replacement. We don’t care where or when you bought it or if it was your fault or not – if it says Maven, we will take care of it.

Where does your glass come from?

Because we sell direct to consumer, we’re not limited to the type of materials we can use. As a result, we use the best glass available in our optics. In our B and S Series optics, we utilize the best optical components available from Japan. In our C Series we use a combination of key Japanese components along with other optical elements from China. In all of our optics we plan and build an overall optical system tuned to be the best performance available for the price.