How’s the hunting on Madison Avenue? Yeah, we don’t know either. And so long as there’s plenty of rock and ice, mud and single-track, elk and elbowroom out here in fly-over country, we don’t care to find out. We are Maven – a company focused on the design and creation of innovative products for, and by, the modern outdoorsman.


We deliver world-class optics straight to the user, for a fraction of the one-size fits all retail cost.

You don’t find yourself twelve miles in, four pitches up, fifty feet into your backing, or seventy yards from the buck of a lifetime by accident. Likewise, a company doesn’t sprout from the rocky Wyoming soil without first making some deliberate, unconventional choices. At Maven, we refuse to compromise our mountain town roots to follow the well-worn path to a dollar. We choose instead to make game-changing gear and use it in the places and pursuits that inspire us… everyday. We all know from years in the backcountry that quality, adaptability and relationships are paramount to any successful outing. So Maven focuses on the fundamentals – clean, simple designs with the very best modern materials and technologies – to create uncompromising gear.


Maven (-ven):
1. A trusted expert
One with knowledge based on accumulation of experience.

Maven was born out of wanting to solve a problem…out of the idea that we can develop a product with no compromise in quality, and no compromise in performance, without the big box store markup.


Get more, pay less…

We broke the mold when we introduced our high-performance optics into the market in 2014 at almost half the cost of our competitors, the major European brands. We did this by implementing a Direct to Consumer business model and eliminating retail markup from the stores. Most companies use a traditional retail model of selling their product, which means the product gets marked up by 50% at the retail shop. We bypass this channel and sell directly to you – this allows us more flexibility during production to innovate to produce a higher quality product. We’re not limited to lesser grade materials in order to cut cost to hit a retail price point. This non-restrictive development allows us to partner with the best manufacturers in the world and to work with the best ingredients.

What does that mean for you? That means we can produce a world class, superior product, but at a much more affordable price.   

Don’t make the mistake of comparing Maven products with similarly priced optics. And don’t fall into the psychological trap that paying more equates to a better product – let your eyes be the true test.