
Out of Sight, Not Out of Mind
By Anthony Wright The mountain goat, a species that is often overlooked because of its “out of sight, out of mind” status, is a high-altitude dw...
Read moreAward-winning optics exclusively sold direct with no middle man and no retail markup
With winter in full swing on our side of the mountain, that can mean only one thing - it's time hit the road to showcase our line of world class h...
Read more& the stories we tell ourselves By Landon Blanchard | photography by Landon Blanchard & Elyse Guarino The goal was clear. Head out fir...
Read moreIn our never-ending quest to create world class products for our customers, we listen and take to heart all of your requests. Among those, one of ...
Read morePrecision. Reliability. Performance. We addressed each of these pillars when we brought in a crew of PRS shooters, long range hunters, and industr...
Read moreBy Ross Crandall On the evening of November 10, 2017 my wife and I welcomed our daughter into the world. After a night of constantly interrupted...
Read moreWe want to see your custom builds! We hear it all the time..."I've spent hours just playing around with the Custom Optic Builder, building my pe...
Read moreOn the heels of our recently announced S.2 Spotting Scope comes the next premium optic in our line-up of award-winning B Series binoculars - a lar...
Read moreBy Jessi Johnson A few months ago, over more than a couple beers, I was included in a conversation around a Coues deer hunt in southern Arizona. ...
Read moreIf you aren't familiar with Jesse, he's a multi-award-winning world champion archer and his achievements are tremendous to say the least. These inc...
Read moreWinter is officially upon us here in Lander, Wyoming and we're looking forward to getting back on the road to showcase our line of high performance...
Read moreWe're always proud and humbled when we win awards, and the "Great Buy Award" from Outdoor Life is no exception (read more about it here). Being rec...
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