
New: Maven RS.5 4-24x50mm SFP
Introducing the new Maven RS.5 4-24x50mm SFP - built for those who require the precision of long range dialing with the fine reticle benefits of a ...
Read moreAward-winning optics exclusively sold direct with no middle man and no retail markup
With seemingly hundreds of binocular options on the market, choosing the correct hunting binocular for your needs can understandably feel like an o...
Read moreLooking for the best methods to keep your binoculars, spotting scopes, rifle scopes, and rangefinders in top shape so they can perform their best? ...
Read moreAs an eastern whitetail hunter, utilizing binoculars throughout all times of the year opened up more opportunities and allowed me to be more effici...
Read moreEvery Spring in Wyoming a unique occurrence takes place in the vastness of the sagebrush sea. Greater sage-grouse congregate on their ancestral mat...
Read moreIntroducing the Maven RF.1 Rangefinder - a new generation of integrated technology and world-class optics, and our entrance into the world of integ...
Read moreBy Ben Kraushaar I despise doctor visits. I dread the overflowing waiting rooms, flickering fluorescent lights, stacks of mundane magazines covere...
Read more"With no awareness of the North American Conservation Model’s existence, let alone its inner machinations or complementary Fair Chase ethics, I st...
Read moreI get a ton of questions on what makes the best glassing setup. That can be a hard question to answer since everyone is unique, so I’ll answer it b...
Read moreWith a myriad of rifle scope options out there, it can seem a daunting task trying to determine which rifle scope is best for you - but it doesn’t...
Read moreI’ve fallen in love with all kinds of wild places throughout my life. But it wasn’t until I became an outdoorswoman that I began to understand them...
Read moreBeing on the river above Green River Lakes you have a sense of this immense thing rolling out in front of you. A continent’s worth of water. All yo...
Read moreAfter the overwhelming success of our compact S.2 spotting scope, we recognized the need for a small, lightweight scope that fulfills long range v...
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